German sportswear brand Adidas joined forces with Parley for the Oceans as one of their environmental collaborators, unveiling their prototype plastic trainers together at UN Headquarters in 2015.
As a founding member, Adidas began working with Parley to transform marine plastic pollution into high performance sportswear. They replaced synthetic fibres with Econyl, a yarn made from recycled waste plastic from the sea.
By February 2016, the brand had introduced its swimwear range made from upcycled fishing nets and plastic, with a mission to eventually recycle all of its swimsuits.
Adidas creative director, Stella McCartney – a huge advocate of ethical fashion design – created the successful Parley Ultra Boost X running shoes in March this year. “For me, preserving and respecting the planet is fundamental to what I do and I always try to make an effort to consider that in my designs.” she said.
In May, Adidas added three new trainers to its UltraBoost collection with each pair absorbing 11 plastic bottles from the ocean.
In 2016, the brand introduced paper shopping bags and is reported to have eliminated over 70 million plastic bags from circulation.
About Parley for the Oceans
Parley was launched in February 2013, when it held its first meeting in New York.
The gathering was to discuss how the creative industries could help raise awareness of the issues caused by climate change and the importance of protecting the World’s oceans. Fabien Cousteau – grandson of Jacques Cousteau – presented a series of Parley Talks:
“environmentalists, creatives, scientists and entrepreneurs gave a briefing on the state of the oceans, climate change and the power and necessity of collaborating to build and enact solutions.”
Scientists warn that if we continue with the status quo, leading environmentalists see the end of most sea life happening within the next 6–16 years.